Why is my website so slow?
Usually some mix of cheap hosting, a heavy theme, too many plugins doing overlapping jobs, and images uploaded straight off a phone. The fix starts with measuring which of those it actually is, with the same tools Google uses, then removing causes rather than stacking a caching plugin on the pile.
The longer answer
In practice.
The usual suspects, in order
Oversized images are the commonest and cheapest to fix. Then bloated themes
and page builders loading everything everywhere, then plugin pile-ups where three
tools each load their own copy of the same library, then hosting chosen on price
alone. Occasionally it is something real like an unindexed database, which is
where a developer earns the fee.
Why it matters beyond patience
Speed is a ranking factor and a conversion factor: visitors on phones abandon
slow pages before they see what you sell, and Google measures exactly that. A
slow site is quietly expensive every single day.
What a proper fix looks like
Measure first, fix causes, measure again, and show you both numbers. Most
sites can be transformed without a rebuild; when the theme itself is the anchor,
I will say so and price the honest option. Details at
WordPress repairs.
Same rabbit hole
Related questions.
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- Wix, Squarespace or WordPress: which should a small business use?
- What does website maintenance actually involve?