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A store is a system, not a website.

The storefront is the visible tenth: behind it sit payments, shipping, stock, accounting and the customer emails, and that is where stores actually break. I build and repair the whole system, Shopify or WooCommerce in front, everything wired together behind, so an order flows from checkout to delivered without anyone retyping it.

Get a quote See the finished thing Just the automation?

Live proof

Buy something. Nothing is charged.

A finished store, front to back. Add products to the cart, go through checkout, and get an order confirmation. The panel beside it shows what quietly happens behind the scenes: stock adjusted, shipping label ready, the sale booked to the right account.

live demoA working online store

This working build runs in your browser and needs scripts enabled. Everything on the page describes what it does; turn them on to use it.

That checkout is the deliverable. Live payments, shipping rates, GST, stock and the accounting join all wired in on launch, and every one of them owned by you.

The work

Built, fixed, joined up.

New stores

Shopify when you want the platform to carry the operational load, WooCommerce when you want ownership or are already on WordPress. Either way: a fast theme, a clean catalogue structure, payments and shipping done properly, and the keys in your hands on day one.

Store repairs and rebuilds

Slow themes, app piles, checkouts that leak buyers, product data that has grown feral. Diagnosed by measuring, fixed at the cause, and if the store needs rebuilding rather than patching, you get that comparison honestly, with the rankings preserved through the change.

The plumbing

Orders into shipping labels, invoices into Xero, stock back to the site, refunds handled, exceptions surfaced to a human instead of silently dropped. Stripe, the platforms' own APIs, Zapier or Make where they fit, real code where they do not. This is the part that gives you your evenings back.

AI where it earns its keep

Product descriptions drafted from your real catalogue and checked by a human, support that knows your stock and your policies instead of hallucinating them, and order anomalies flagged before customers ring. Wired in properly, per AI development.

The difference

Retail runs on reconciled numbers.

The most expensive e-commerce problems are data problems wearing a shop's clothes: stock that does not match reality, orders that never reached accounting, refunds nobody recorded. Buy something in the store above and watch the stock adjust and the sale post to the right account in the same motion; that join is built in, not bolted on later. "The import finished" is not done; "the numbers agree with reality, and here is the proof" is the standard your store's numbers get held to.

That story, in full Dashboards and reporting

Fair questions

Before you ask.

Shopify or WooCommerce?
Shopify when you want hosting, security and checkout carried for you and are happy paying monthly for that. WooCommerce when you want ownership, are already on WordPress, or need something Shopify's model fights. I work in both, so the recommendation follows your business, not my preference.
Orders come in, then everything is manual.
The highest-value fix in most stores: orders flowing into shipping labels, invoices into accounting, stock levels back to the site, exceptions surfaced to a human. Automating whole processes end to end is most of what I do; see CRM and automation.
The store is slow and conversions are poor.
Start by measuring, not guessing: speed with the same tools Google uses, then the checkout path step by step. Most slow stores are carrying apps nobody remembers installing; most leaky checkouts lose buyers at one or two specific points. Fix causes, measure again, show you both numbers.
Can you migrate us between platforms?
Yes, and the dangerous part is not the theme, it is the data: products, customers, order history and the URLs Google already ranks. Migrations here get a mapping, a rehearsal and a reconciliation, the same discipline I bring to CRM migrations, because it is the same job.