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Make the case.
I take on a few projects at a time, by choice, so the ones I take get done properly. That makes this an application in both directions: you are sizing me up, and I am deciding whether your project is one of the few. Plain words are plenty. "The website is slow and the last guy stopped answering" is a perfectly good opening.
What happens next
No pitch. A process.
- You get a reply from me, not a scheduling bot or a junior with a script. I reply to everything and take on a fraction; if yours is not one, the reply says so quickly and points you somewhere genuinely useful.
- A short conversation, by email or a call, whichever you prefer. Enough for me to understand the problem and for you to decide whether you like dealing with me.
- A written scope and a number. Fixed quote for a defined job, day rate for open-ended work, in writing, before anything starts. No invoice will ever surprise you.
The filter, in the open
What I say yes to.
- A real problem with a decision-maker attached. Someone who can say yes, wants it solved, and will answer questions honestly.
- Done properly over done cheapest. Not expensive for its own sake; I am one person with AI leverage and my quotes show it. But if the brief is "beat five other quotes", we will both waste an email.
- Work with consequences. A system people rely on, money that has to reconcile, a mess that has beaten somebody else. The interesting ones.
- Owners I would happily work with twice. Most of my client work is repeat work, and that is by design on both sides.
And what I pass on, so you do not waste your time: churn-and-burn SEO sites, projects where the budget and the ambition are not on speaking terms, and anything where I would be the fourth developer this year and nobody can say why the first three left.
Useful to include
If you have them handy.
- The address of the site or system, if there is one to look at.
- What is going wrong, in your words. Symptoms beat diagnoses.
- What good looks like. "Customers can book without ringing us" tells me more than a feature list.
- Any deadline that is real, and which ones are just hopeful.
- Who else is involved: an agency still holding passwords, an IT provider, the nephew who built version one.
- Nothing else. Genuinely. Two sentences is a fine first email.